From prep to yes
How top performers win customer meetings before they walk in
A practical, five-step meeting preparation framework to move deals faster.
Why most customer meetings stall
Most customer meetings don’t fail because of poor products or weak relationships. They fail because preparation is inconsistent, unclear, or rushed.
Common symptoms we see:
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Meetings feel positive but lack momentum
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Objections surface late — when they’re hardest to handle
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Conversations drift toward price instead of value
Preparation is the hidden performance gap — and one of the easiest to fix.
What this guide gives you
From prep to yes gives sales and commercial professionals a repeatable meeting preparation framework used by top performers to improve meeting quality and conversion.
You’ll learn how to:
✔ Set clear, customer-focused objectives for every meeting
✔ Prepare purposeful discovery questions that uncover what really matters
✔ Anticipate and address objections before they stall progress
This is not theory. It’s a practical framework you can apply before your very next meeting.
The five-step framework
